4 edition of Marketing engineering found in the catalog.
Gary L. Lilien
Includes bibliographical references and indexes.
|Statement||Gary L. Lilien, Arvind Rangaswamy.|
|LC Classifications||HF5415.125 .L54 2001|
|The Physical Object|
|Pagination||xxiv, 518 p. :|
|Number of Pages||518|
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Get this from a library. Principles of marketing engineering. [Gary L Lilien; Arvind Rangaswamy; Arnaud De Bruyn] -- The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering.
Principles of Marketing Engineering, 2nd Edition - Ebook written by Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
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Marketing of Engineering Consultancy Services has always been a complex and multi-disciplinary subject, more so in a world of interconnected economies. The cross-border sourcing of services as an integral part of the global value chain gained momentum with enhanced economic globalization.
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Marketing engineering: computer-assisted marketing analysis and planning. [Gary L Lilien; Arvind Rangaswamy; Anne and Joseph Trachtman Memorial Book Fund.] -- Accompanying CD-ROM contains "26 software programs, help files and tutorials."--Page 4 of cover.
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The aim is to introduce and review the basic notation, terminology.• The marketing strategies supporting the innovation do not influence the adoption process: Considerable research has been devoted to incorporating the impact of marketing variables, particularly price, advertising, and selling effort.
We described the generalized Bass model, which represents one way to relax this assumption.